G&W is dedicated to serving humanity. By donating 10% of our profits to different charitable organizations we are able to increase our impact. We do so because it is in keeping with the principles upon which G&W was founded, and is in line with our core values that guide our actions. We believe our core values, which include service and humility, help us attract talent that is aligned with those same values. These values guide us and are a contributing factor to our success. A natural extension of adhering to these core values leads us to share that success by donating 10% of our profits to charitable organizations that focus on four different categories: Education, Medicine, the Arts, and Religion.


Integrity: Living in keeping with one’s core values without mis-alignment; being the same on the outside as the inside. It is the opposite of hypocrisy. Being honest is an aspect of having integrity, for we express what we know to be true. When we act with integrity, we do what we say we’ll do; we’ll meet our commitments.

Respect: Recognizing the dignity of others and giving them the same value with which we want to be treated. When we treat others with respect, we would not require them to do anything we would not be willing to do ourselves.

Fortitude: Inner strength that enables a person to encounter difficulty or adversity and bear pain, without becoming depressed or frustrated, while not wavering from one’s objective. When we act with fortitude, we recognize things do not always go smoothly and we are not fazed by it. We continue working towards the goal until it is successfully accomplished, no matter what obstacles we encounter.

Faith: Confident belief in the truth, value, trustworthiness, intentions and commitment of a person, idea, organization, or thing. Faith begins as belief that grows beyond strong conviction. The object of faith is often something intangible, such as: one’s inner ability; the ability of an organization; the power of the unseen. While being relentlessly disciplined, the combination of faith and fortitude helps us maintain equanimity, while confronting the most brutal facts of our own current reality, and allow us to pass through adversity knowing we will prevail in the end. Faith dispels doubt. Faith in our company’s leadership and soundness of the company’s objectives, enables us to work unwaveringly towards the goal.

Growth: Movement in a positive direction. The process of developing, evolving or maturing physically, mentally, or spiritually. Development from a lower or simpler to a higher or more complex form; evolution. It is our aim to develop a work environment that is conducive to each individual’s professional and personal growth, while we work together to foster the company’s growth. As long as we are alive, we should strive for constant growth and avoid stagnation. This will help us imbue each day with purpose and progress.

Ethics: The rules of conduct, based on moral principles, that govern an individual, business, or group. The code of ethics is very important because it gives us boundaries that we have to stay within, in our professional careers. We have clear business objectives, but they are not to be achieved ‘by hook or by crook.’ We need to conduct ourselves ethically to achieve them.

Unity: The spirit of working together harmoniously and being in accord with each other. We can accomplish much more, and with less stress, when we are united. In business, there are times to debate and times to execute. When we do not agree with instructions from our supervisors, we need to distinguish whether there is time for debate or whether it is an instance where immediate execution is necessary. If there is time for debate, we can express our points of view, backed by sound reasoning. If we prevail, we proceed accordingly with our supervisor’s agreement. If we are unable to change our supervisor’s instructions, then we need to proceed to execute the instructions without bickering or holding back. There will be times when we need to defer to our leader’s view and proceed with full unity for the benefit of the organization. Patrick Henry’s words, “United we stand. Divided we fall,” are as true today as they were when he uttered them in the 1700s.

Humility: All of us have certain talents and abilities. Humility enables us to recognize the limits of our talents, ability, or authority, and to recognize virtues and talents that others possess, particularly those that surpass our own, and give due honor and, when required, obedience. Humility enables us to take joy in other’s joy without jealousy. It is a recognition of things greater than our self. It means being open to being wrong, and actually looking for the wrong within, particularly when things outside us are not going smoothly. Humility enables us to listen generously to viewpoints with which we disagree. It motivates us to not act for self-aggrandizement, but for the greater good. Humility is a catalyst for growth.

Gratitude: The feeling, emotion or attitude or thankfulness, gratefulness or appreciation in acknowledgement of a benefit that one has received or will receive. There are so many things that take place in our every day lives for which we can be grateful. When we do not take them for granted, but actually feel grateful, it contributes to an inner sense of well-being and fulfillment. A good way to start each day is with gratitude that we woke up in a wonderful country, we have a place to work and apply our ability, and we can develop meaningful relationships both inside and outside work. Gratitude is a catalyst for respect, unity and humility.

Service: Work performed for the benefit of others. When we perform work with an attitude of service, we serve something higher than ourselves. This can be our company, community, country, humanity, our spiritual source, etc. Such work helps put into the action some of the core values previously listed, such as respect, growth, humility and gratitude. The company’s commitment to donate ten percent of its annual profits to charity is related to this core value.